Works matching IS 1469347X AND DT 2018 AND VI 18 AND IP 3/4
Results: 8
A paradigmatic and methodological examination of market orientation research.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 371, doi. 10.1362/146934718X15445233736798
- By:
- Publication type:
- Article
Measuring customer-based brand equity of tourism destinations: Just a matter of scale?
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 347, doi. 10.1362/146934718X15445233736789
- By:
- Publication type:
- Article
Practical implications in popular consumer behaviour research.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 325, doi. 10.1362/146934718X15445233736770
- By:
- Publication type:
- Article
e-WOM: Review and a new conceptualisation.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 309, doi. 10.1362/146934718X15434305916862
- By:
- Publication type:
- Article
Consumer decision-making at the base of the pyramid: Synthesis of literature and an integrative framework.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 271, doi. 10.1362/146934718X15434305916853
- By:
- Publication type:
- Article
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G).
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 243, doi. 10.1362/146934718X15434305916835
- By:
- Publication type:
- Article
Sales force structure: A review.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 227, doi. 10.1362/146934718X15434305916826
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 225, doi. 10.1362/146934718X15434305916817
- By:
- Publication type:
- Article