A paradigmatic and methodological examination of market orientation research.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 371, doi. 10.1362/146934718X15445233736798
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2018 AND VI 18 AND IP 3/4
Results: 8
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Measuring customer-based brand equity of tourism destinations: Just a matter of scale?
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 347, doi. 10.1362/146934718X15445233736789
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- Publication type:
- Article
3
Editorial.
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- Marketing Review, 2018, v. 18, n. 3/4, p. 225, doi. 10.1362/146934718X15434305916817
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- Article
4
e-WOM: Review and a new conceptualisation.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 309, doi. 10.1362/146934718X15434305916862
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- Publication type:
- Article
5
Consumer decision-making at the base of the pyramid: Synthesis of literature and an integrative framework.
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- Marketing Review, 2018, v. 18, n. 3/4, p. 271, doi. 10.1362/146934718X15434305916853
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- Publication type:
- Article
6
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G).
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 243, doi. 10.1362/146934718X15434305916835
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- Publication type:
- Article
7
Sales force structure: A review.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 227, doi. 10.1362/146934718X15434305916826
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- Publication type:
- Article
8
Practical implications in popular consumer behaviour research.
- Published in:
- Marketing Review, 2018, v. 18, n. 3/4, p. 325, doi. 10.1362/146934718X15445233736770
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- Publication type:
- Article