Consumer guilt review: A practical guide for researchers.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 201, doi. 10.1362/146934718X15333820910183
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2018 AND VI 18 AND IP 2
Results: 7
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2
Some functionality aspects of Customer Relationship Management: A review of studies.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 181, doi. 10.1362/146934718X15333820910174
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- Publication type:
- Article
3
Television advertising and children: Methodological and publication trends.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 161, doi. 10.1362/146934718X15333820910165
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- Publication type:
- Article
4
Marketing, communication and democracy: Towards a dialogue between the disciplines of marketing and communication.
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- Marketing Review, 2018, v. 18, n. 2, p. 149, doi. 10.1362/146934718X15333820910156
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- Publication type:
- Article
5
Characteristics of social media non-adopters: Lessons learned.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 131, doi. 10.1362/146934718X15333820910147
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- Publication type:
- Article
6
Defining and delimiting the scope of the Corporate Identity construct.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 115, doi. 10.1362/146934718X15333820910138
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2018, v. 18, n. 2, p. 113, doi. 10.1362/146934718X15333820910129
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- Publication type:
- Article