Works matching IS 1469347X AND DT 2017 AND VI 17 AND IP 2
Results: 7
Employer branding and its influence on employee retention: A literature review.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 239, doi. 10.1362/146934717X14909733966209
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- Publication type:
- Article
'Fault' genes and false needs? A critical review on the direct-to-consumer marketing of genetic tests.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 217, doi. 10.1362/146934717X14909733966191
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- Publication type:
- Article
Partner selection in international joint ventures: A framework for the analysis of factors relevant to the selection of partners.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 199, doi. 10.1362/146934717X14909733966182
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- Publication type:
- Article
Experiential value: A review of research methods.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 179, doi. 10.1362/146934717X14909733966173
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- Publication type:
- Article
Consumer research in Europe since the formation of the EU.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 163, doi. 10.1362/146934717X14909733966164
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- Publication type:
- Article
The effects of ad-context congruity on ad persuasion: A research framework exploring the moderating roles of consumer motives and argument strength.
- Published in:
- Marketing Review, 2017, v. 17, n. 2, p. 147, doi. 10.1362/146934717X14909733966155
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- Publication type:
- Article
Editorial.
- Published in:
- 2017
- By:
- Publication type:
- Editorial