A fantastical exploration of the colour of magic in political advertising: Discourse with a wizard.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 215, doi. 10.1362/146934716X14636478977638
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2016 AND VI 16 AND IP 2
Results: 7
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2
Why do advertisers use visual metaphors? A pragmatic perspective.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 203, doi. 10.1362/146934716X14636478977593
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- Publication type:
- Article
3
Pay-per-click advertising: A literature review.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 183, doi. 10.1362/146934716X14636478977557
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- Publication type:
- Article
4
Brand, image and reality: A guide for small and medium-sized businesses.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 149, doi. 10.1362/146934716X14636478977511
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- Publication type:
- Article
5
Multiple media use, polychronicity and multitasking: A review of literature and proposed research directions.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 129, doi. 10.1362/146934716X14636478977476
- By:
- Publication type:
- Article
6
From pitch to ditch: The client/ad agency life cycle.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 111, doi. 10.1362/146934716X14636478977430
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- Publication type:
- Article
7
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Editorial