Brand experience formation mechanism and its possible outcomes: A theoretical framework.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 239, doi. 10.1362/146934715X14373846573748
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2015 AND VI 15 AND IP 2
Results: 7
1
2
The myth of consumer sovereignty: An exploratory study.
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- Marketing Review, 2015, v. 15, n. 2, p. 221, doi. 10.1362/146934715X14373846573702
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- Publication type:
- Article
3
Information search behaviour of service consumers: Review and future directions.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 201, doi. 10.1362/146934715X14373846573667
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- Publication type:
- Article
4
Development of a theoretical framework for brand devotion.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 185, doi. 10.1362/146934715X14373846573621
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- Publication type:
- Article
5
Mobile advertising: A review of the literature.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 161, doi. 10.1362/146934715X14373846573586
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- Publication type:
- Article
6
Consumer behaviour in the context of SMS-based marketing.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 135, doi. 10.1362/146934715X14373846573540
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2015, v. 15, n. 2, p. 133, doi. 10.1362/146934715X14373846573504
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- Publication type:
- Article