Consumer-to-consumer value within social networks.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 447, doi. 10.1362/146934714X14185702841442
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2014 AND VI 14 AND IP 4
Results: 7
1
2
Editorial.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 337, doi. 10.1362/146934714X14185702841208
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- Publication type:
- Article
3
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 383, doi. 10.1362/146934714X14185702841325
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- Publication type:
- Article
4
Conceptualising customer experiences: Significant research propositions.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 361, doi. 10.1362/146934714X14185702841280
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- Publication type:
- Article
5
Extending the product placement research agenda: The impact of hypervideo on interactivity and timing of product placement decisions.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 339, doi. 10.1362/146934714X14185702841244
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- Publication type:
- Article
6
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 431, doi. 10.1362/146934714X14185702841406
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- Publication type:
- Article
7
Conceptualising the role of innovation: Attributes for examining consumer adoption of mobile innovations.
- Published in:
- Marketing Review, 2014, v. 14, n. 4, p. 407, doi. 10.1362/146934714X14185702841361
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- Publication type:
- Article