Consumer-brand identification: A social identity based review and research directions.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 205, doi. 10.1362/146934714X14024778816995
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- Publication type:
- Article
Works matching IS 1469347X AND DT 2014 AND VI 14 AND IP 2
Results: 7
1
2
Encouraging sustainable consumption: An exploration of consumer behaviour.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 189, doi. 10.1362/146934714X14024778816959
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- Publication type:
- Article
3
Mobile app stickiness (MASS) and mobile interactivity: A conceptual model.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 163, doi. 10.1362/146934714X14024778816913
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- Publication type:
- Article
4
Export market orientation in universities: Bridging the gap between export marketing and higher education.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 145, doi. 10.1362/146934714X14024778816878
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- Publication type:
- Article
5
Cities for sale: How cities can attract tourists by creating events.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 131, doi. 10.1362/146934714X14024778816832
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- Publication type:
- Article
6
The effects of information at tourism destinations: A model proposal.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 111, doi. 10.1362/146934714X14024778816797
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2014, v. 14, n. 2, p. 109, doi. 10.1362/146934714X14024778816751
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- Publication type:
- Article