Works matching IS 1469347X AND DT 2013 AND VI 13 AND IP 2
Results: 7
SME buying behaviour: Literature review and an application agenda.
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- Marketing Review, 2013, v. 13, n. 2, p. 207, doi. 10.1362/146934713X13699019904768
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- Article
Editorial.
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- Marketing Review, 2013, v. 13, n. 2, p. 101, doi. 10.1362/146934713X13699019904524
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- Article
Mobile payment adoption: Classification and review of the extant literature.
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- Marketing Review, 2013, v. 13, n. 2, p. 167, doi. 10.1362/146934713X13699019904687
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- Article
Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management.
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- Marketing Review, 2013, v. 13, n. 2, p. 143, doi. 10.1362/146934713X13699019904641
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- Article
Attitudinal loyalty, behavioural loyalty and social media: An introspection.
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- Marketing Review, 2013, v. 13, n. 2, p. 125, doi. 10.1362/146934713X13699019904605
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- Article
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda.
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- Marketing Review, 2013, v. 13, n. 2, p. 103, doi. 10.1362/146934713X13699019904560
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- Article
Learning customer service from real life situations.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 191, doi. 10.1362/146934713X13699019904722
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- Article