SME buying behaviour: Literature review and an application agenda.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 207, doi. 10.1362/146934713X13699019904768
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2013 AND VI 13 AND IP 2
Results: 7
1
2
Learning customer service from real life situations.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 191, doi. 10.1362/146934713X13699019904722
- By:
- Publication type:
- Article
3
Mobile payment adoption: Classification and review of the extant literature.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 167, doi. 10.1362/146934713X13699019904687
- By:
- Publication type:
- Article
4
Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 143, doi. 10.1362/146934713X13699019904641
- By:
- Publication type:
- Article
5
Attitudinal loyalty, behavioural loyalty and social media: An introspection.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 125, doi. 10.1362/146934713X13699019904605
- By:
- Publication type:
- Article
6
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 103, doi. 10.1362/146934713X13699019904560
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2013, v. 13, n. 2, p. 101, doi. 10.1362/146934713X13699019904524
- By:
- Publication type:
- Article