Public Relations.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 328, doi. 10.1362/146934712X13469451716475
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2012 AND VI 12 AND IP 3
Results: 9
1
2
Oxford Dictionary of Marketing.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 327, doi. 10.1362/146934712X13469451716475
- By:
- Publication type:
- Article
3
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 309, doi. 10.1362/146934712X13420906885520
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- Publication type:
- Article
4
Co-destruction of value in context: Cases from retail banking.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 291, doi. 10.1362/146934712X13420906885476
- By:
- Publication type:
- Article
5
Determining customer loyalty: Review and model.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 275, doi. 10.1362/146934712X13420906885430
- By:
- Publication type:
- Article
6
Reviewing and conceptualising customer-perceived value.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 253, doi. 10.1362/146934712X13420906885395
- By:
- Publication type:
- Article
7
Compulsive buying: Literature review and suggestions for future research.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 233, doi. 10.1362/146934712X13420906885359
- By:
- Publication type:
- Article
8
Anchored in the story: The core of human understanding, branding, education, socialisation and the shaping of values.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 221, doi. 10.1362/146934712X13420906885313
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 219, doi. 10.1362/146934712X13420906885278
- By:
- Publication type:
- Article