Works matching IS 1469347X AND DT 2012 AND VI 12 AND IP 1
Results: 7
From brands in general to retail brands: A review and future agenda for brand personality measurement.
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- Marketing Review, 2012, v. 12, n. 1, p. 90, doi. 10.1362/146934712X13286274424389
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- Article
The impact of corporate psychopaths on corporate reputation and marketing.
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- Marketing Review, 2012, v. 12, n. 1, p. 79, doi. 10.1362/146934712X13286274424343
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- Article
Theories of markets: Insights from marketing and the sociology of markets.
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- Marketing Review, 2012, v. 12, n. 1, p. 61
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Product placement and its effectiveness: A systematic review and propositions for future research.
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- Marketing Review, 2012, v. 12, n. 1, p. 39
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- Article
The effects of sports sponsorship: A review and research agenda.
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- Marketing Review, 2012, v. 12, n. 1, p. 17, doi. 10.1362/146934712X13286274424235
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- Article
Nonprofits' engagement with the private and public sectors: The case of providing essential healthcare in rural Bangladesh.
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- Marketing Review, 2012, v. 12, n. 1, p. 5, doi. 10.1362/146934712X13286274424190
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- Article
Editorial.
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- Marketing Review, 2012, v. 12, n. 1, p. 1, doi. 10.1362/146934712X13286274424145
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- Article