Discovering how brands grow.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 337, doi. 10.1362/146934711X13210328715867
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2011 AND VI 11 AND IP 4
Results: 7
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Advertising self-regulation: Clearance processes, effectiveness and future research agenda.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 393, doi. 10.1362/146934711X13210328716028
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- Publication type:
- Article
3
Students' evaluation of teaching (SET) in higher education: A question of reliability and validity.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 381, doi. 10.1362/146934711X13210328715984
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- Publication type:
- Article
4
Perspectives on competitive intelligence within business: A tactical tool for sales-people to gain a competitive advantage.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 363, doi. 10.1362/146934711X13210328715948
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- Publication type:
- Article
5
Multilevel (network) marketing: An objective view.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 347, doi. 10.1362/146934711X13210328715902
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- Publication type:
- Article
6
Developing a new model for tracking brand equity as a measure of marketing effectiveness.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 323, doi. 10.1362/146934711X13210328715821
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2011, v. 11, n. 4, p. 321, doi. 10.1362/146934711X589507
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- Publication type:
- Article