Marketing Research: An International Approach.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
Works matching IS 1469347X AND DT 2011 AND VI 11 AND IP 3
Results: 10
1
2
Design in Business: Strategic Innovation Through Design.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
3
Marketing Communications: A Brand Narrative Approach.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
4
How susceptible are consumers to deceptive advertising claims? A retrospective look at the experimental research literature.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 293, doi. 10.1362/146934711X589480
- By:
- Publication type:
- Article
5
In search of the genius loci: The essence of a place brand.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 281, doi. 10.1362/146934711X589471
- By:
- Publication type:
- Article
6
Practitioner conceptualisations of Corporate Identity 1950-2010: Review and analysis.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 263, doi. 10.1362/146934711X589462
- By:
- Publication type:
- Article
7
The salesperson's role in CRM success: Exploring the value of salespersons' mapping of buying centre structure.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 249, doi. 10.1362/146934711X589453
- By:
- Publication type:
- Article
8
The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 227, doi. 10.1362/146934711X589444
- By:
- Publication type:
- Article
9
Customer experiences with brands: Literature review and research directions.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 205, doi. 10.1362/146934711X589435
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- Marketing Review, 2011, v. 11, n. 3, p. 203, doi. 10.1362/146934711X589426
- By:
- Publication type:
- Article