Innovation in foodservice: the case of a world leading Italian company.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 189, doi. 10.1362/146934711X589408
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2011 AND VI 11 AND IP 2
Results: 7
1
2
How to measure brand image: a reasoned review.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 165, doi. 10.1362/146934711X589390
- By:
- Publication type:
- Article
3
'Hanging around with people'. Ethnography in marketing research and intelligence gathering.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 151, doi. 10.1362/146934711X589381
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- Publication type:
- Article
4
The dark side of CRM.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 137, doi. 10.1362/146934711X589372
- By:
- Publication type:
- Article
5
Combining mix and relationship marketing.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 117, doi. 10.1362/146934711X589363
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- Publication type:
- Article
6
Graphology: A tool for marketing?
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 103, doi. 10.1362/146934711X589354
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2011, v. 11, n. 2, p. 101, doi. 10.1362/146934711X589345
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- Publication type:
- Article