Editorial.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 1, doi. 10.1362/146934711X565251
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2011 AND VI 11 AND IP 1
Results: 7
1
2
To blow one's trumpet or not? A case study of a coaching institute in the educational services industry.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 83, doi. 10.1362/146934711X565314
- By:
- Publication type:
- Article
3
Logistic Regression: An advancement of predicting consumer purchase propensity.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 71, doi. 10.1362/146934711X565305
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- Publication type:
- Article
4
A symbolic eco-friendly solution case study of shoplifting through technology and consumer behaviour changes.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 57, doi. 10.1362/146934711X565297
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- Publication type:
- Article
5
A conceptual framework for the Service Recovery Paradox.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 41, doi. 10.1362/146934711X565288
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- Publication type:
- Article
6
Brand salience not brand science: a brand narrative approach to sustaining brand longevity.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 25, doi. 10.1362/146934711X565279
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- Publication type:
- Article
7
Measuring marketing effectiveness: an agenda for SMEs.
- Published in:
- Marketing Review, 2011, v. 11, n. 1, p. 3, doi. 10.1362/146934711X565260
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- Publication type:
- Article