The two sides of power in business-to-business relationships: implications for supply chain management.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 361, doi. 10.1362/146934709X479926
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2009 AND VI 9 AND IP 4
Results: 7
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2
Corporate social responsibility: impacts on strategic marketing and customer value.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 335, doi. 10.1362/146934709X479917
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- Publication type:
- Article
3
Customer satisfaction and loyalty in B2B services: directions for future research.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 319, doi. 10.1362/146934709X479908
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- Publication type:
- Article
4
Professional sports: a new "services" consumption mantra in the United Arab Emirates (UAE).
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 301, doi. 10.1362/146934709X479890
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- Publication type:
- Article
5
When trust becomes the fourth "C" of cooperation.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 289, doi. 10.1362/146934709X479881
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- Publication type:
- Article
6
The changing landscape of product management.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 275, doi. 10.1362/146934709X479872
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2009, v. 9, n. 4, p. 273, doi. 10.1362/146934709X479863
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- Publication type:
- Article