"Mind the gaps" between the marketing theory train and the marketing practice platform: the case of Egg Card.
- Published in:
- Marketing Review, 2009, v. 9, n. 1, p. 39, doi. 10.1362/146934709X414323
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2009 AND VI 9 AND IP 1
Results: 7
1
2
Toward a comprehensive framework of sales management within business-to-business marketing organisations.
- Published in:
- Marketing Review, 2009, v. 9, n. 1, p. 79, doi. 10.1362/146934709X414341
- By:
- Publication type:
- Article
3
Sportswear identification, distinctive design and manufacturer logos -- issues from the front line.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
4
Reflections on the art-science debate.
- Published in:
- Marketing Review, 2009, v. 9, n. 1, p. 31, doi. 10.1362/146934709X414314
- By:
- Publication type:
- Article
5
Are marketers only half right?
- Published in:
- Marketing Review, 2009, v. 9, n. 1, p. 19, doi. 10.1362/146934709X414305
- By:
- Publication type:
- Article
6
Buying less, more often: an evaluation of sachet marketing strategy in an emerging market.
- Published in:
- Marketing Review, 2009, v. 9, n. 1, p. 3, doi. 10.1362/146934709X414297
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- 2009
- By:
- Publication type:
- Editorial