Models of advertising standardisation and adaptation: it's time to move the debate forward.
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 383, doi. 10.1362/146934708X378668
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2008 AND VI 8 AND IP 4
Results: 7
1
2
An overview of the Sri Lankan tea industry: an exploratory case study.
- Published in:
- 2008
- By:
- Publication type:
- Case Study
3
Leveraging operant resources of consumers: improving consumer experiences or productivity?
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 359, doi. 10.1362/146934708X378631
- By:
- Publication type:
- Article
4
"Developing a taxonomy of usability user types"- a managerial approach to applying new user research methods for R&D in the telecommunications industry.
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 343, doi. 10.1362/146934708X378622
- By:
- Publication type:
- Article
5
Global marketing strategy in the digital age: an analysis of Japanese mobile phone manufacturers.
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 329, doi. 10.1362/146934708X378613
- By:
- Publication type:
- Article
6
An elder's reflection on marketing to the elderly.
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 313, doi. 10.1362/146934708X378604
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2008, v. 8, n. 4, p. 311, doi. 10.1362/146934708X378596
- By:
- Publication type:
- Article