East and West: the successful integration of cultures at Shangri-La, Sydney.
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 297, doi. 10.1362/146934708X337690
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2008 AND VI 8 AND IP 3
Results: 7
1
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Psychographic segmentation in the financial services context: a theoretical framework.
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 277, doi. 10.1362/146934708X337681
- By:
- Publication type:
- Article
3
A journey into the unknown; taking the fear out of structural equation modeling with AMOS for the first-time user.
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 255, doi. 10.1362/146934708X337672
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- Publication type:
- Article
4
Media convergence and the evolving media business model: an overview and strategic opportunities.
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 237, doi. 10.1362/146934708X337663
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- Publication type:
- Article
5
Integrated Internal Marketing Communication (IIMC).
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 223, doi. 10.1362/146934708X337654
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- Publication type:
- Article
6
Are marketing's metaphors good for it?
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 209, doi. 10.1362/146934708X337645
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- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2008, v. 8, n. 3, p. 207, doi. 10.1362/146934708X337636
- By:
- Publication type:
- Article