Brand strategy and brand evolution: welcome to the world of the meme.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 301, doi. 10.1362/146934707X230112
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2007 AND VI 7 AND IP 3
Results: 7
1
2
Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the "Guinness Storehouse.".
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 283, doi. 10.1362/146934707X230103
- By:
- Publication type:
- Article
3
RFID: An interface survey between students and retailers.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 273, doi. 10.1362/146934707X230095
- By:
- Publication type:
- Article
4
Cultural values and branding in an emerging market: the Indian context.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 247, doi. 10.1362/146934707X230086
- By:
- Publication type:
- Article
5
Responding to eroding competitive advantages: observations from the Norwegian seafood industry.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 235, doi. 10.1362/146934707X230077
- By:
- Publication type:
- Article
6
Price-setting in business-to-business markets.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 207, doi. 10.1362/146934707X230068
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2007, v. 7, n. 3, p. 205, doi. 10.1362/146934707X230059
- By:
- Publication type:
- Article