Does the marketing curriculum reflect the importance of services marketing for practitioners?
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 171, doi. 10.1362/146934707X198876
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2007 AND VI 7 AND IP 2
Results: 8
1
2
B2B Brand Management.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
3
Insider trading? Exploring familial intra-generational borrowing and sharing.
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 185, doi. 10.1362/146934707X198885
- By:
- Publication type:
- Article
4
Achieving power in adverse modern markets: the drive to innovate.
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 155, doi. 10.1362/146934707X198867
- By:
- Publication type:
- Article
5
Factors affecting the pursuit of standards: a theoretical framework.
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 139, doi. 10.1362/146934707X198858
- By:
- Publication type:
- Article
6
The failgood factor: playing hopscotch in the marketing minefield.
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 125, doi. 10.1362/146934707X198849
- By:
- Publication type:
- Article
7
Sustainable marketing -- the case of Northern Cyprus.
- Published in:
- Marketing Review, 2007, v. 7, n. 2, p. 113, doi. 10.1362/146934707X198830
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2007
- By:
- Publication type:
- Editorial