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How do marketing academics view research as opposed to teaching? A projective technique puts some qualitative flesh on the quantitative bones.
- Published in:
- Marketing Review, 2007, v. 7, n. 1, p. 23, doi. 10.1362/146934707X180668
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- Article
Editorial.
- Published in:
- Marketing Review, 2007, v. 7, n. 1, p. 1, doi. 10.1362/146934707X180640
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- Publication type:
- Article
Consumer Behaviour.
- Published in:
- 2007
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- Publication type:
- Book Review
Servicescape research: a review and a research agenda.
- Published in:
- Marketing Review, 2007, v. 7, n. 1, p. 59, doi. 10.1362/146934707X180677
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- Article
The role of situational variables in online grocery shopping in the UK.
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- Marketing Review, 2007, v. 7, n. 1, p. 89, doi. 10.1362/146934707X180703
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- Article
Relationship marketing in Menicon: building relationships with consumers in association with retailers in a Japanese contact lens manufacturer.
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- Marketing Review, 2007, v. 7, n. 1, p. 79, doi. 10.1362/146934707X180695
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- Article
Redefining the nature and format of the marketing communications mix.
- Published in:
- Marketing Review, 2007, v. 7, n. 1, p. 45, doi. 10.1362/146934707X180677
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- Publication type:
- Article
Purchases in provider mode: the case of children's music education.
- Published in:
- Marketing Review, 2007, v. 7, n. 1, p. 3, doi. 10.1362/146934707X180659
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- Publication type:
- Article