Strategic Marketing Planning: Theory and Practice.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 375
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2006 AND VI 6 AND IP 4
Results: 7
1
2
Theory Development within International Market Entry Mode -- An Assessment.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 349
- By:
- Publication type:
- Article
3
Segmenting the Older Consumer for Online Travel.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 331
- By:
- Publication type:
- Article
4
Service Quality Measurement in Retail Store Context: A Review of Advances Made Using SERVQUAL and RSQS.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 317
- By:
- Publication type:
- Article
5
Family Enterprises -- a Chance to Create a Strong Polish Business Identity.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 301
- By:
- Publication type:
- Article
6
A New Dominant Logic in Marketing: Pedagogical Logic Implications.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 289
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 287
- By:
- Publication type:
- Article