Marketing: A Complete Guide.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Works matching IS 1469347X AND DT 2005 AND VI 5 AND IP 1
Results: 8
1
2
Marlboro - A Mini Case Study.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 73, doi. 10.1362/1469347053294823
- By:
- Publication type:
- Article
3
Modelling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 59, doi. 10.1362/1469347053294832
- By:
- Publication type:
- Article
4
Characteristics of Marketing Channels: A Theoretical Framework.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 45, doi. 10.1362/1469347053294788
- By:
- Publication type:
- Article
5
Hedonic and Utilitarian Behaviour in Specialty Shops.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 31, doi. 10.1362/1469347053294797
- By:
- Publication type:
- Article
6
Market Segmentation Implementation Barriers and How to Overcome Them.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 13, doi. 10.1362/1469347053294805
- By:
- Publication type:
- Article
7
Why Practitioners Don't Read Our Articles and What We Should Do About It.
- Published in:
- Marketing Review, 2005, v. 5, n. 1, p. 3, doi. 10.1362/1469347053294779
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- 2005
- By:
- Publication type:
- Editorial