Customer Lifetime Value and Marketing Strategy: How to Forge the Link.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 427
- By:
- Publication type:
- Article
Works matching IS 1469347X AND DT 2001 AND VI 1 AND IP 4
Results: 9
1
2
Reflections on the PhD Process: The Experiences of Three Survivors.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 505
- By:
- Publication type:
- Article
3
Essentially a Matter of Consistency: Integrated Marketing Communications.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 409
- By:
- Publication type:
- Article
4
Editorial.
- Published in:
- 2001
- By:
- Publication type:
- Editorial
5
Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 487
- By:
- Publication type:
- Article
6
Marketing to Children: A Guide for Students and Practitioners -Part 1.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 473
- By:
- Publication type:
- Article
7
Creating Corporate Reputations (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
8
Brand Manners (Book).
- Published in:
- 2001
- By:
- Publication type:
- Book Review
9
Writing Up and Getting Published.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 441
- By:
- Publication type:
- Article