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Editorial.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 407, doi. 10.1362/146934717X15144729613889
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- Article
Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 409, doi. 10.1362/146934717X14909733966281
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- Publication type:
- Article
Mobile banking: A trade-off between mobile technology and service for consumers' behavioural intention.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 427, doi. 10.1362/146934717X15144729613898
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- Publication type:
- Article
Relationships between salesforce control systems and salesforce performance: A review of studies.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 451, doi. 10.1362/146934717X15144729613906
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- Publication type:
- Article
Revisiting brand experience: A research review, conceptual framework and an agenda for future research.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 469, doi. 10.1362/146934717X15144729613915
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- Publication type:
- Article
Market pioneering: Exploring the evolution to its analogs.
- Published in:
- Marketing Review, 2017, v. 17, n. 4, p. 495, doi. 10.1362/146934717X15144729613924
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- Article