Works matching IS 13895753 AND DT 2023 AND VI 23 AND IP 3

Results: 25

Introduction: Special Issue on digital marketing and eCommerce.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1359, doi. 10.1007/s10660-023-09751-z

By:

Martinez, Luis F.;
Martínez-López, Francisco J.;
Westland, J. Christopher

Publication type:

Article

PLS Papers.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1361, doi. 10.1007/s10660-023-09749-7

By:

Westland, J. Christopher

Publication type:

Article

Does rural e-commerce agglomeration help expand family farms' size? Evidence from Taobao villages in China's Yangtze River Delta.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1731, doi. 10.1007/s10660-023-09735-z

By:

Lin, Yumei;
Li, Chenghan

Publication type:

Article

Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1701, doi. 10.1007/s10660-023-09713-5

By:

Han, Qiwei;
Lucas, Carolina;
Aguiar, Emila;
Macedo, Patrícia;
Wu, Zhenze

Publication type:

Article

Magic mirror on the wall: Cross-buying at the point of sale.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1677, doi. 10.1007/s10660-023-09687-4

By:

Schultz, Carsten D.;
Gorlas, Björn

Publication type:

Article

An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1665, doi. 10.1007/s10660-023-09676-7

By:

Zahmati, Majid;
Azimzadeh, Seyed Morteza;
Sotoodeh, Mohammad Saber;
Asgari, Omid

Publication type:

Article

Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1621, doi. 10.1007/s10660-023-09675-8

By:

Lages, Luis Filipe;
Catarino, Nuno;
Gomes, Emanuel;
Toh, Peter;
Reis-Marques, Carlos;
Mohr, Mario;
Borde, Sebastian Max;
Asgari, Omid;
Figueiredo, Ronnie;
Grosso, Nuno;
Perez, David;
Ponte, Ana;
Lopes Teixeira, Sílvia;
Van Der Schalie, Robin;
Fantin, Daniele;
Van Brusselen, Jo;
Taravat, Alireza;
Schmidt, Gerd

Publication type:

Article

Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1591, doi. 10.1007/s10660-022-09661-6

By:

Suh, Taewon;
Lee, Sang Bong

Publication type:

Article

A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1565, doi. 10.1007/s10660-022-09656-3

By:

Ng, Mark;
Law, Monica;
Lam, Lubanski;
Cui, Celine

Publication type:

Article

Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1539, doi. 10.1007/s10660-022-09655-4

By:

Hellemans, Johan;
Willems, Kim;
Brengman, Malaika

Publication type:

Article

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1515, doi. 10.1007/s10660-022-09654-5

By:

Koch, Christian;
Hartmann, Michael

Publication type:

Article

Be constantly different! How to manage influencer authenticity.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1485, doi. 10.1007/s10660-022-09653-6

By:

Zniva, Robert;
Weitzl, Wolfgang J.;
Lindmoser, Christina

Publication type:

Article

Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1459, doi. 10.1007/s10660-022-09650-9

By:

Ping, Yanni;
Hill, Chelsey;
Zhu, Yun;
Fresneda, Jorge

Publication type:

Article

An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1429, doi. 10.1007/s10660-022-09639-4

By:

Amaro, Ana Cláudia;
Martinez, Luisa M.;
Ramos, Filipe R.;
Menezes, Karla;
Menezes, Silvio

Publication type:

Article

Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1401, doi. 10.1007/s10660-022-09635-8

By:

Hoang, Duc;
Kousi, Sofia;
Martinez, Luis F.

Publication type:

Article

Customers' motives to co-create in smart services interactions.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1367, doi. 10.1007/s10660-022-09633-w

By:

Roy, Sanjit K.;
Singh, Gaganpreet;
Hatton, Corey;
Dey, Bidit;
Ameen, Nisreen;
Kumar, Satish

Publication type:

Article

Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1971, doi. 10.1007/s10660-021-09525-5

By:

Sanchez-Loor, Daniel A.;
Chang, Wei-Shiun

Publication type:

Article

Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1941, doi. 10.1007/s10660-021-09524-6

By:

Delina, Radoslav;
Olejarova, Renata;
Doucek, Petr

Publication type:

Article

The processing of native advertising compared to banner advertising: an eye-tracking experiment.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1921, doi. 10.1007/s10660-021-09523-7

By:

De Keyzer, Freya;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

Implications of e-tailers' transition from reselling to the combined reselling and agency selling.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1885, doi. 10.1007/s10660-021-09520-w

By:

Fu, Feng;
Chen, Shuangying;
Yan, Wei

Publication type:

Article

A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1861, doi. 10.1007/s10660-021-09519-3

By:

Tang, Yao

Publication type:

Article

Real-time user clickstream behavior analysis based on apache storm streaming.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1829, doi. 10.1007/s10660-021-09518-4

By:

Pal, Gautam;
Atkinson, Katie;
Li, Gangmin

Publication type:

Article

What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1807, doi. 10.1007/s10660-021-09517-5

By:

He, Feifei;
Sun, Chunhua;
Liu, Yezheng

Publication type:

Article

Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1775, doi. 10.1007/s10660-021-09516-6

By:

Zhang, Jilong;
Zhang, Jin;
Wang, Kanliang;
Yan, Wei

Publication type:

Article

The impact of social media input intensity on reward-based crowdfunding performance: evidence from China.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1753, doi. 10.1007/s10660-021-09515-7

By:

Jiang, Cuixia;
Han, Ranran;
Xu, Qifa

Publication type:

Article