CO-CONSTRUCTING THE BRAND AND THE PRODUCT.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 319, doi. 10.1142/S1363919609002327
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- Publication type:
- Article
Works matching IS 13639196 AND DT 2009 AND VI 13 AND IP 3
Results: 7
1
2
WHAT'S SMALL SIZE GOT TO DO WITH IT? PROTECTION OF INTELLECTUAL ASSETS IN SMEs.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 349, doi. 10.1142/S1363919609002339
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- Publication type:
- Article
3
ORGANIZATIONAL CULTURE AND NEW SERVICE DEVELOPMENT PERFORMANCE:: INSIGHTS FROM KNOWLEDGE INTENSIVE BUSINESS SERVICE.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 371, doi. 10.1142/S1363919609002340
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- Publication type:
- Article
4
THE EFFECTS OF TEACHER FIRMS' CHARACTERISTICS AND STUDENT FIRMS' ABSORPTIVE CAPACITY ON FIRM PERFORMANCE IN TECHNOLOGY ALLIANCES.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 393, doi. 10.1142/S1363919609002352
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- Publication type:
- Article
5
HOW CAN PRODUCT SEMANTICS BE EMBEDDED IN PRODUCT TECHNOLOGIES? THE CASE OF THE ITALIAN WINE INDUSTRY.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 411, doi. 10.1142/S1363919609002364
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- Publication type:
- Article
6
INTER-ORGANIZATIONAL INNOVATION PROMOTERS IN SMALL, KNOWLEDGE-INTENSIVE FIRMS.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 441, doi. 10.1142/S1363919609002376
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- Publication type:
- Article
7
PRIVATE-LABEL NPD PROCESS IMPROVEMENT IN THE UK FAST MOVING CONSUMER GOODS INDUSTRY.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 467, doi. 10.1142/S1363919609002388
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- Publication type:
- Article