Forward into the next quarter century.
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 125, doi. 10.1080/13527266.2025.2466934
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- Publication type:
- Article
Works in Journal of Marketing Communications, 2025, Vol 31, Issue 2
Results: 6
1
2
Word of mouse! What drives consumer voluntarism to write online reviews?
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 231, doi. 10.1080/13527266.2023.2230482
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- Publication type:
- Article
3
The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory.
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- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 204, doi. 10.1080/13527266.2023.2227646
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- Publication type:
- Article
4
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of source credibility and product label.
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 178, doi. 10.1080/13527266.2023.2225074
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- Publication type:
- Article
5
The impact of regulatory focus on store promotions: The role of shopping enjoyment.
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 151, doi. 10.1080/13527266.2023.2224346
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- Publication type:
- Article
6
Elucidating the linkage between advertisements embedded with emotional appeals and the brand relationship quality during the COVID pandemic.
- Published in:
- Journal of Marketing Communications, 2025, v. 31, n. 2, p. 126, doi. 10.1080/13527266.2023.2220338
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- Publication type:
- Article