Možnosti cenotvorby a kooperácie značky a obsahového tvorcu z UGC perspektívy.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 135
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Works matching IS 13377493 AND DT 2024 AND VI 17 AND IP 60
Results: 4
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2
Effective use of the GSP+ preferences system in increasing the export potential of Uzbekistan.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 127
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- Publication type:
- Article
3
The importance and effectiveness of audio and visual aspects of brands in strategic management.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 119
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- Publication type:
- Article
4
The battle of the home vs. the foreign: Analysis of consumer ethnocentrism in the context of the country of origin effect.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 108
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- Publication type:
- Article