Works matching IS 13377493 AND DT 2024
Results: 47
Advanced approaches to exploring the impact of marketing communication on consumer behaviour.
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- Studia Commercialia Bratislavensia, 2024, p. 320
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Global digital platforms: Research on strategies and success factors.
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- Studia Commercialia Bratislavensia, 2024, p. 311
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International Insolvency Proceedings as a Tool to Resolve Debtor's Insolvency.
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- Studia Commercialia Bratislavensia, 2024, p. 304
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Selected Aspects of the New Consumer Protection Legislation.
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- Studia Commercialia Bratislavensia, 2024, p. 294
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Innovation as a Driver of Competitive Advantage in Slovak Industrial Firms.
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- Studia Commercialia Bratislavensia, 2024, p. 286
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Impact of Trade and Sustainable Development Chapters in EU Free Trade Agreements on Environmental Goods Trade.
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- Studia Commercialia Bratislavensia, 2024, p. 276
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Place branding in tourism.
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- Studia Commercialia Bratislavensia, 2024, p. 268
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Foreign Direct Investment between the European Union and New Zealand.
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- Studia Commercialia Bratislavensia, 2024, p. 261
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Literature review of scientific knowledge on wine tourism.
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- Studia Commercialia Bratislavensia, 2024, p. 251
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Sustainable tourism: How innovation is changing the travel industry.
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- Studia Commercialia Bratislavensia, 2024, p. 243
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Maximizing training transfer with performance coaching.
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- Studia Commercialia Bratislavensia, 2024, p. 235
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Progressive business analytics in marketing.
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- Studia Commercialia Bratislavensia, 2024, p. 224
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Current challenges in management of luxury brands.
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- Studia Commercialia Bratislavensia, 2024, p. 216
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Slovakia's Pro-Export Policy Navigating the Path to Economic Growth.
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- Studia Commercialia Bratislavensia, 2024, p. 206
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The strategic importance of category management for achieving competitive advantage and sustainable growth.
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- Studia Commercialia Bratislavensia, 2024, p. 197
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Readiness of interest groups to transition to the application of neuromarketing in the context of creating advertising content.
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- Studia Commercialia Bratislavensia, 2024, p. 186
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Do Ecolabels matter? A study of the effect of environmental labelling in purchasing behaviour.
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- Studia Commercialia Bratislavensia, 2024, p. 173
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Ethics and social responsibility as tools to mitigate the risks of phantom carriers in international trade.
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- Studia Commercialia Bratislavensia, 2024, p. 164
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The market for plant-based milk alternatives in Slovakia.
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- Studia Commercialia Bratislavensia, 2024, p. 149
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Conversion performance of internet advertising formats with the aim of registering new users on a gamified internet platform.
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- Studia Commercialia Bratislavensia, 2024, p. 140
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The path to net - zero company through long term goals - how to avoid greenwashing.
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- Studia Commercialia Bratislavensia, 2024, p. 128
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Impact of business expenditures on research and development on exportet value added: a sectoral approach.
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- Studia Commercialia Bratislavensia, 2024, p. 121
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Critical Evaluation of Theoretical Foundations of Destination in Tourism as a Production Network.
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- Studia Commercialia Bratislavensia, 2024, p. 113
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Characteristics of innovation systems in tourism within European Union member states.
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- Studia Commercialia Bratislavensia, 2024, p. 103
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Conceptualizing neuroscience in management and marketing.
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- Studia Commercialia Bratislavensia, 2024, p. 92
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Selected aspects of preferences and level of knowledge of tourism students in the field of gastronomy.
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- Studia Commercialia Bratislavensia, 2024, p. 80
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Introduction to the study of consumer ethnocentrism as a strategic international management tool in India and Slovakia: a gender perspective.
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- Studia Commercialia Bratislavensia, 2024, p. 69
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The Importance of Cultural Heritage in Tourism.
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- Studia Commercialia Bratislavensia, 2024, p. 59
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Integration of artificial intelligence in e-learning systems.
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- Studia Commercialia Bratislavensia, 2024, p. 50
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Quality Assessment of Slovak Business Environment.
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- Studia Commercialia Bratislavensia, 2024, p. 40
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Unravelling Export Potential in Trade Cooperation: The Case of Slovakia in Ukraine.
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- Studia Commercialia Bratislavensia, 2024, p. 26
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Consumer ethnocentrism in terms of influencer marketing.
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- Studia Commercialia Bratislavensia, 2024, p. 17
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Effectiveness of digital content distribution channels.
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- Studia Commercialia Bratislavensia, 2024, p. 6
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Možnosti cenotvorby a kooperácie značky a obsahového tvorcu z UGC perspektívy.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 135
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Effective use of the GSP+ preferences system in increasing the export potential of Uzbekistan.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 127
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The importance and effectiveness of audio and visual aspects of brands in strategic management.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 119
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The battle of the home vs. the foreign: Analysis of consumer ethnocentrism in the context of the country of origin effect.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 108
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Historie bank a spořitelen v českých zemích a na Slovensku.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 101
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The Rise of Place Branding: Insights from Web of Science and Scopus Databazes.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 89
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Support for viticulture and wine industry in the framework of the common market organization for wine.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 76
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Balanced scorecard as a key performance indicator.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 68
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Category Management as Part of Assortment Policy in Retail.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 59
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A fixed effects model of the competitiveness of the New Silk Road countries.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 47
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Comparasion of destination management organisation in Slovakia and abroad.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 34
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Slovakia's SPA Tourism: A comprehensive Evaluation of its Potential and Challenges.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 22
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The Economic Efficiency of Hotel Facilities in Slovak Republic During Multidimensional Crisis.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 11
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Selected creative methods for generating ideas in digital marketing.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 4
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