Advanced approaches to exploring the impact of marketing communication on consumer behaviour.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
Works matching IS 13377493 AND DT 2024
Results: 52
1
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Global digital platforms: Research on strategies and success factors.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 311
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- Publication type:
- Article
3
International Insolvency Proceedings as a Tool to Resolve Debtor's Insolvency.
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- Studia Commercialia Bratislavensia, 2024, p. 304
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- Publication type:
- Article
4
Selected Aspects of the New Consumer Protection Legislation.
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- Studia Commercialia Bratislavensia, 2024, p. 294
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- Publication type:
- Article
5
Innovation as a Driver of Competitive Advantage in Slovak Industrial Firms.
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- Studia Commercialia Bratislavensia, 2024, p. 286
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- Publication type:
- Article
6
Place branding in tourism.
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- Studia Commercialia Bratislavensia, 2024, p. 268
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- Publication type:
- Article
7
Impact of Trade and Sustainable Development Chapters in EU Free Trade Agreements on Environmental Goods Trade.
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- Studia Commercialia Bratislavensia, 2024, p. 276
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- Publication type:
- Article
8
Foreign Direct Investment between the European Union and New Zealand.
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- Studia Commercialia Bratislavensia, 2024, p. 261
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- Publication type:
- Article
9
Literature review of scientific knowledge on wine tourism.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
10
Sustainable tourism: How innovation is changing the travel industry.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 243
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- Publication type:
- Article
11
Maximizing training transfer with performance coaching.
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- Studia Commercialia Bratislavensia, 2024, p. 235
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- Publication type:
- Article
12
Progressive business analytics in marketing.
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- Studia Commercialia Bratislavensia, 2024, p. 224
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- Publication type:
- Article
13
Current challenges in management of luxury brands.
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- Studia Commercialia Bratislavensia, 2024, p. 216
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- Publication type:
- Article
14
Slovakia's Pro-Export Policy Navigating the Path to Economic Growth.
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- Studia Commercialia Bratislavensia, 2024, p. 206
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- Publication type:
- Article
15
The strategic importance of category management for achieving competitive advantage and sustainable growth.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 197
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- Publication type:
- Article
16
Readiness of interest groups to transition to the application of neuromarketing in the context of creating advertising content.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 186
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- Publication type:
- Article
17
Do Ecolabels matter? A study of the effect of environmental labelling in purchasing behaviour.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 173
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- Publication type:
- Article
18
Ethics and social responsibility as tools to mitigate the risks of phantom carriers in international trade.
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- Studia Commercialia Bratislavensia, 2024, p. 164
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- Publication type:
- Article
19
The market for plant-based milk alternatives in Slovakia.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 149
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- Publication type:
- Article
20
Conversion performance of internet advertising formats with the aim of registering new users on a gamified internet platform.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 140
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- Publication type:
- Article
21
The path to net - zero company through long term goals - how to avoid greenwashing.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 128
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- Publication type:
- Article
22
Impact of business expenditures on research and development on exportet value added: a sectoral approach.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 121
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- Publication type:
- Article
23
Critical Evaluation of Theoretical Foundations of Destination in Tourism as a Production Network.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 113
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- Publication type:
- Article
24
Characteristics of innovation systems in tourism within European Union member states.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 103
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- Publication type:
- Article
25
Conceptualizing neuroscience in management and marketing.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 92
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- Publication type:
- Article
26
Selected aspects of preferences and level of knowledge of tourism students in the field of gastronomy.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 80
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- Publication type:
- Article
27
Introduction to the study of consumer ethnocentrism as a strategic international management tool in India and Slovakia: a gender perspective.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 69
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- Publication type:
- Article
28
The Importance of Cultural Heritage in Tourism.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 59
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- Publication type:
- Article
29
Integration of artificial intelligence in e-learning systems.
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- Studia Commercialia Bratislavensia, 2024, p. 50
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- Publication type:
- Article
30
Quality Assessment of Slovak Business Environment.
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- Studia Commercialia Bratislavensia, 2024, p. 40
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- Publication type:
- Article
31
Unravelling Export Potential in Trade Cooperation: The Case of Slovakia in Ukraine.
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- Studia Commercialia Bratislavensia, 2024, p. 26
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- Publication type:
- Article
32
Consumer ethnocentrism in terms of influencer marketing.
- Published in:
- Studia Commercialia Bratislavensia, 2024, p. 17
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- Publication type:
- Article
33
Effectiveness of digital content distribution channels.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
34
The current level of digitalization of small, medium and large enterprises in Slovakia and Ukraine.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 184
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- Publication type:
- Article
35
Inovácie v marketingovej stratégií pre drevostavby- úloha digitálneho a zeleného marketingu.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 176
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- Publication type:
- Article
36
Selected aspects of preferences and level of knowledge of tourism students in the field of gastronomy.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 164
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- Publication type:
- Article
37
Implementation of educational reforms: socioeconomic context.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 156
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- Publication type:
- Article
38
Box approach for immersive marketing of educational services in the context of educational reforms.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 147
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- Publication type:
- Article
39
Možnosti cenotvorby a kooperácie značky a obsahového tvorcu z UGC perspektívy.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 135
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- Publication type:
- Article
40
Effective use of the GSP+ preferences system in increasing the export potential of Uzbekistan.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 127
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- Publication type:
- Article
41
The importance and effectiveness of audio and visual aspects of brands in strategic management.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 119
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- Publication type:
- Article
42
The battle of the home vs. the foreign: Analysis of consumer ethnocentrism in the context of the country of origin effect.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 60, p. 108
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- Publication type:
- Article
43
Historie bank a spořitelen v českých zemích a na Slovensku.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 101
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- Publication type:
- Article
44
The Rise of Place Branding: Insights from Web of Science and Scopus Databazes.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 89
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- Publication type:
- Article
45
Support for viticulture and wine industry in the framework of the common market organization for wine.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 76
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- Publication type:
- Article
46
Balanced scorecard as a key performance indicator.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 68
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- Publication type:
- Article
47
Category Management as Part of Assortment Policy in Retail.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 59
- By:
- Publication type:
- Article
48
A fixed effects model of the competitiveness of the New Silk Road countries.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 47
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- Publication type:
- Article
49
Comparasion of destination management organisation in Slovakia and abroad.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 34
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- Publication type:
- Article
50
Slovakia's SPA Tourism: A comprehensive Evaluation of its Potential and Challenges.
- Published in:
- Studia Commercialia Bratislavensia, 2024, v. 17, n. 59, p. 22
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- Publication type:
- Article