Marketing's Decision Influence within the Firm.
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- Journal of Empirical Generalisations in Marketing Science, 2014, v. 15, n. 1, p. 1
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Works matching IS 13264443 AND DT 2014 AND VI 15 AND IP 1
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Consumer Evaluation of Brand Extension: Empirical Generalization and Comparative Analysis.
- Published in:
- Journal of Empirical Generalisations in Marketing Science, 2014, v. 15, n. 1, p. 1
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