The S Parameter in the Dirichlet-NBD Model: a Simple Interpretation.Published in:Journal of Empirical Generalisations in Marketing Science, 2009, v. 12, p. 1By:Bound, John A.Publication type:Article
The Contribution of Andrew Ehrenberg to Social and Marketing Research.Published in:Journal of Empirical Generalisations in Marketing Science, 2009, v. 12, p. 1By:Bound, John A.Publication type:Article
Price Knowledge and Elasticity.Published in:Journal of Empirical Generalisations in Marketing Science, 2009, v. 12, p. 1By:Eisenhauer, Joseph G.;Principe, Kristine E.Publication type:Article