Epistemological limitations in quantitative marketing research: implications for empirical generalisations.Published in:Journal of Empirical Generalisations in Marketing Science, 2007, v. 11, p. 1By:Robertshaw, GaryPublication type:Article
LOYALTY LIMITS FOR REPERTOIRE MARKETS.Published in:Journal of Empirical Generalisations in Marketing Science, 2007, v. 11, p. 1By:Sharp, ByronPublication type:Article