The attributes of image of Cameroonian banks. A typology approach.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 15
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- Publication type:
- Article
Works matching IS 11607742 AND DT 2013 AND VI 48 AND IP 261/262
Results: 41
1
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Application of the Subjective Spatial Competitive Interactive Model in the context of the Mass-market retailing (Large distribution).
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 15
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- Article
3
The impact of the sales promotion on the distributors' performance. Case of three companies from the Maghreb.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14
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- Article
4
From the concept of image to its measure, a social representation approach. Application in the French banking sector.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14
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- Article
5
Interpersonal and Organizational Trust in Customer- service Provider Relationship: Case of Customer -- Bank relationship.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14
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- Publication type:
- Article
6
Impact of perceived congruency and number of co-sponsors on sponsoring effectiveness.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13
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- Publication type:
- Article
7
Multi-sited ethnography's contribution to fan consumption studies.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13
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- Publication type:
- Article
8
The theory of predation in marketing -- an understanding of the market agents' behaviours?
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13
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- Publication type:
- Article
9
Tradition and consumer behavior in Senegal an exploratory study on the dress.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13
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- Publication type:
- Article
10
Parents/teenagers conflict in purchase decision of clothes: Proposition and validation of a model.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 12
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- Publication type:
- Article
11
The Influence of the perception of novelty on the adoption behavior of individual consumers in Cameroon: a study applied to cosmetic.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 12
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- Publication type:
- Article
12
The social interactions between members of dyads in strong links: the resemblances of brand attachment on the market of cosmetics.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 11
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- Article
13
Brand affect's impact on consumer loyalty: Empirical analysis.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 11
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- Article
14
Effects of introducing incremental new products on the evolution of market share: an empirical investigation in cameroonian enterprises.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 11
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- Publication type:
- Article
15
Mental representations of consumption and eating habits: a "good/bad" semiotic square approach.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 10
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- Publication type:
- Article
16
The Profile of the "Ordinary Woman": An Exploratory Research.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 10
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- Publication type:
- Article
17
L'impact de l'affect de marque sur la fidélité des consommateurs Analyse empirique.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 69, doi. 10.3917/rsg.261.0069
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- Publication type:
- Article
18
Influence of packaging visual complexity upon attention to the brand.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 10
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- Publication type:
- Article
19
9-ending prices' influence on consumers' choice.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9
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- Article
20
Marketing and Cultures.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9
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- Publication type:
- Article
21
Les attributs d'image des banques camerounaises : une approche typologique.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 197, doi. 10.3917/rsg.261.0197
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- Publication type:
- Article
22
Application du Modèle Interactif Concurrentiel Spatial Subjectif au contexte de la Grande Distribution.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 187, doi. 10.3917/rsg.261.0187
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- Publication type:
- Article
23
And if prices were not always numerals in the consumer's head ? The role of the mental number line.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9
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- Publication type:
- Article
24
L'impact de la promotion des ventes sur la performance des distributeurs Cas de trois entreprises maghrébines.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 175, doi. 10.3917/rsg.261.0175
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- Publication type:
- Article
25
Du concept d'image à sa mesure, une approche par les représentations sociales Application au secteur bancaire français.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 157, doi. 10.3917/rsg.261.0157
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- Publication type:
- Article
26
Impact de la congruence perçue et du nombre de co-parrains sur l'efficacité du parrainage.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 147, doi. 10.3917/rsg.261.0147
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- Publication type:
- Article
27
L'apport de l'ethnographie multisite à l'étude du consommateur fan.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 139, doi. 10.3917/rsg.261.0139
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- Article
28
L'actualité de la gestion.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 77
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- Publication type:
- Article
29
La confiance interpersonnelle et la confiance organisationnelle dans la relation client-prestataire de service : cas de la relation client-banque.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 167, doi. 10.3917/rsg.261.0167
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- Publication type:
- Article
30
Conflit parents/adolescents lors de la décision d'achat des vêtements : Proposition et validation d'un modèle.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 105, doi. 10.3917/rsg.261.0105
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- Publication type:
- Article
31
Analyse de l'incidence du lancement offensif des produits nouveaux sur la part de marché : une application aux entreprises camerounaises.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 59, doi. 10.3917/rsg.261.0059
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- Publication type:
- Article
32
Influence de la perception de la nouveauté sur le comportement d'adoption du consommateur individuel camerounais : une étude appliquée aux cosmétiques.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 91, doi. 10.3917/rsg.261.0091
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- Publication type:
- Article
33
La théorie de la prédation en marketing : Une interprétation des comportements des agents de marché ?
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 131, doi. 10.3917/rsg.261.0131
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- Publication type:
- Article
34
Tradition et comportement de consommation au Sénégal : une étude exploratoire sur la tenue vestimentaire.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 121, doi. 10.3917/rsg.261.0121
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- Publication type:
- Article
35
Représentations mentales de la consommation et des pratiques alimentaires : Approche par le carré sémiotique "bon/mauvais".
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 51, doi. 10.3917/rsg.261.0051
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- Publication type:
- Article
36
Les interactions sociales entre membres de dyades à liens forts : les similitudes d'attachement à la marque sur le marché des cosmétiques.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 81, doi. 10.3917/rsg.261.0081
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- Publication type:
- Article
37
Profil de la femme ordinaire : Une étude exploratoire.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 45, doi. 10.3917/rsg.261.0045
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- Publication type:
- Article
38
Effets des prix à terminaison 9 sur le choix des consommateurs.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 17
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- Publication type:
- Article
39
Effet de la complexité visuelle du packaging sur l'attention portée à la marque.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 39
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- Publication type:
- Article
40
Et si les prix n'étaient pas toujours des chiffres dans la tête du consommateur ? L'apport de la ligne numérique mentale.
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- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 27, doi. 10.3917/rsg.261.0027
- By:
- Publication type:
- Article
41
Marketing et Cultures.
- Published in:
- Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 1
- By:
- Publication type:
- Article