Customer Share Marketing: How the World's Marketers Unlock Profits from Customer Loyalty.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Works matching IS 10964762 AND DT 2005 AND VI 47 AND IP 2
Results: 6
1
2
Coca -- Cola's Marketing Challenges in Brazil: The Tubainas War.
- Published in:
- Thunderbird International Business Review, 2005, v. 47, n. 2, p. 231, doi. 10.1002/tie.20050
- By:
- Publication type:
- Article
3
The Making of an African Success Story: The Privatization of Kenya Airways.
- Published in:
- Thunderbird International Business Review, 2005, v. 47, n. 2, p. 205, doi. 10.1002/tie.20049
- By:
- Publication type:
- Article
4
Outsourcing: Current and Future Trends.
- Published in:
- Thunderbird International Business Review, 2005, v. 47, n. 2, p. 183, doi. 10.1002/tie.20048
- By:
- Publication type:
- Article
5
An Exploratory Examination into the Challenges to Technology Transfer in the Transitional Economy of Croatia.
- Published in:
- Thunderbird International Business Review, 2005, v. 47, n. 2, p. 163, doi. 10.1002/tie.20047
- By:
- Publication type:
- Article
6
Interview with Jean-Philippe Courtois, CEO, Microsoft EMEA.
- Published in:
- Thunderbird International Business Review, 2005, v. 47, n. 2, p. 153, doi. 10.1002/tie.20046
- By:
- Publication type:
- Article