Unlocking Marketing Creativity Using Artificial Intelligence.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 1, doi. 10.1177/10949968241265855
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2025 AND VI 60 AND IP 1
Results: 6
1
2
Mobile Content: Understanding Drivers of Engagement by Screen.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 65, doi. 10.1177/10949968241265658
- By:
- Publication type:
- Article
3
Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 83, doi. 10.1177/10949968241257891
- By:
- Publication type:
- Article
4
Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 25, doi. 10.1177/10949968241249949
- By:
- Publication type:
- Article
5
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 100, doi. 10.1177/10949968241249660
- By:
- Publication type:
- Article
6
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 44, doi. 10.1177/10949968241246252
- By:
- Publication type:
- Article