Works matching IS 10949968 AND DT 2024 AND VI 59 AND IP 2
Results: 6
The Effects of Comparative Reviews on Product Sales.
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- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 167, doi. 10.1177/10949968231196578
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- Publication type:
- Article
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective.
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- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 183, doi. 10.1177/10949968231195856
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- Article
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 117, doi. 10.1177/10949968231194905
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- Article
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 151, doi. 10.1177/10949968231191097
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- Article
Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 135, doi. 10.1177/10949968231189505
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- Article
Conversion in Music Streaming Services.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 201, doi. 10.1177/10949968231186950
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- Article