Enhancing Digital Advertising with Blockchain Technology.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
Works matching IS 10949968 AND DT 2024 AND VI 59 AND IP 1
Results: 6
1
2
I Didn't Win! An Overlooked Downside of Crowdsourcing?
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 42, doi. 10.1177/10949968231184417
- By:
- Publication type:
- Article
3
The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 59, doi. 10.1177/10949968231180500
- By:
- Publication type:
- Article
4
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 99, doi. 10.1177/10949968231180497
- By:
- Publication type:
- Article
5
Analyzing Purchase Decisions Using Dynamic Location Data.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 1, doi. 10.1177/10949968231179148
- By:
- Publication type:
- Article
6
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 19, doi. 10.1177/10949968231173885
- By:
- Publication type:
- Article