Works matching IS 10949968 AND DT 2024 AND VI 59 AND IP 1
Results: 6
Enhancing Digital Advertising with Blockchain Technology.
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- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 76, doi. 10.1177/10949968231185543
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- Article
I Didn't Win! An Overlooked Downside of Crowdsourcing?
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- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 42, doi. 10.1177/10949968231184417
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- Article
The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness.
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- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 59, doi. 10.1177/10949968231180500
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- Article
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing.
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- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 99, doi. 10.1177/10949968231180497
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- Article
Analyzing Purchase Decisions Using Dynamic Location Data.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 1, doi. 10.1177/10949968231179148
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- Article
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment.
- Published in:
- Journal of Interactive Marketing, 2024, v. 59, n. 1, p. 19, doi. 10.1177/10949968231173885
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- Article