Acknowledgments.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 339, doi. 10.1177/10949968231203613
- Publication type:
- Article
Works matching IS 10949968 AND DT 2023 AND VI 58 AND IP 4
Results: 7
1
2
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 380, doi. 10.1177/10949968231177618
- By:
- Publication type:
- Article
3
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 440, doi. 10.1177/10949968231172153
- By:
- Publication type:
- Article
4
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 414, doi. 10.1177/10949968231171104
- By:
- Publication type:
- Article
5
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 400, doi. 10.1177/10949968231157281
- By:
- Publication type:
- Article
6
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 361, doi. 10.1177/10949968221150933
- By:
- Publication type:
- Article
7
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 341, doi. 10.1177/10949968221140061
- By:
- Publication type:
- Article