Works matching IS 10949968 AND DT 2023 AND VI 58 AND IP 4
Results: 7
Acknowledgments.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 339, doi. 10.1177/10949968231203613
- Publication type:
- Article
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence.
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- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 380, doi. 10.1177/10949968231177618
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- Article
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage.
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- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 440, doi. 10.1177/10949968231172153
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- Article
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis.
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- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 414, doi. 10.1177/10949968231171104
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- Article
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.
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- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 400, doi. 10.1177/10949968231157281
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- Article
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 361, doi. 10.1177/10949968221150933
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- Publication type:
- Article
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 4, p. 341, doi. 10.1177/10949968221140061
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- Article