Works matching IS 10949968 AND DT 2023 AND VI 58 AND IP 1
Results: 6
The Effects of Cultural Differences on Consumers' Willingness to Share Personal Information.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 72, doi. 10.1177/10949968221136555
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- Article
The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 90, doi. 10.1177/10949968221134805
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- Article
Rage Against the Machine: Experimental Insights into Customers' Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence-Based Service Failures.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 52, doi. 10.1177/10949968221134492
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- Article
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 16, doi. 10.1177/10949968221129817
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- Article
Let's Laugh About It! Using Humor to Address Complainers' Online Incivility.
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- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 34, doi. 10.1177/10949968221129268
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- Article
Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes.
- Published in:
- Journal of Interactive Marketing, 2023, v. 58, n. 1, p. 1, doi. 10.1177/10949968221128556
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- Article