How Humor Reduces the Impact of Negative Feedback on Social Media.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 601, doi. 10.1177/10949968221123771
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2022 AND VI 57 AND IP 4
Results: 7
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The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 614, doi. 10.1177/10949968221118333
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- Article
3
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying.
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- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 583, doi. 10.1177/10949968221112624
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- Article
4
Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 629, doi. 10.1177/10949968221111083
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- Publication type:
- Article
5
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 561, doi. 10.1177/10949968221102825
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- Publication type:
- Article
6
Do Handwritten Notes Benefit Online Retailers? A Field Experiment.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 651, doi. 10.1177/10949968221102306
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- Publication type:
- Article
7
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 4, p. 541, doi. 10.1177/10949968221096591
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- Publication type:
- Article