Works matching IS 10949968 AND DT 2022 AND VI 57 AND IP 3
Results: 8
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 393, doi. 10.1177/10949968221095557
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- Article
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 517, doi. 10.1177/10949968221095556
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- Article
Owned Social Media Advertising: Cannibalization and Competition.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 442, doi. 10.1177/10949968221095555
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- Article
The Impact of Mobile Social App Usage on Offline Shopping Store Visits.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 457, doi. 10.1177/10949968221095554
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- Article
Email Marketing as a Tool for Strategic Persuasion.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 377, doi. 10.1177/10949968221095552
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- Article
Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 497, doi. 10.1177/10949968221095550
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- Article
Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 472, doi. 10.1177/10949968221095549
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- Article
Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube.
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- Journal of Interactive Marketing, 2022, v. 57, n. 3, p. 421, doi. 10.1177/10949968221095546
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- Article