Publisher's Note.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Works matching IS 10949968 AND DT 2022 AND VI 57 AND IP 2
Results: 11
1
2
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 255, doi. 10.1177/10949968221088275
- By:
- Publication type:
- Article
3
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 278, doi. 10.1177/10949968221087265
- By:
- Publication type:
- Article
4
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 296, doi. 10.1177/10949968221087259
- By:
- Publication type:
- Article
5
Hope You're Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 237, doi. 10.1177/10949968221087256
- By:
- Publication type:
- Article
6
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 212, doi. 10.1177/10949968221087249
- By:
- Publication type:
- Article
7
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 356, doi. 10.1177/10949968221083555
- By:
- Publication type:
- Article
8
Drivers of Consumers' Willingness to Answer an eWOM Solicitation for a Time-Limited Offer.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 343, doi. 10.1177/10949968221083096
- By:
- Publication type:
- Article
9
The Role of Humor in Management Response to Positive Consumer Reviews.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 323, doi. 10.1177/10949968221083095
- By:
- Publication type:
- Article
10
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 178, doi. 10.1177/10949968221080499
- By:
- Publication type:
- Article
11
Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 198, doi. 10.1177/10949968221076144
- By:
- Publication type:
- Article