I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 159, doi. 10.1177/10949968221075993
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2022 AND VI 57 AND IP 1
Results: 8
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Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 35, doi. 10.1177/10949968221075834
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- Article
3
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts.
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- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 115, doi. 10.1177/10949968221075820
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- Article
4
Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 54, doi. 10.1177/10949968221075819
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- Article
5
Sarcastic or Assertive: How Should Brands Reply to Consumers' Uncivil Comments on Social Media in the Context of Brand Activism?
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 141, doi. 10.1177/10949968221075817
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- Publication type:
- Article
6
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
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- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 18, doi. 10.1177/10949968221075686
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- Article
7
Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 90, doi. 10.1177/10949968221075315
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- Publication type:
- Article
8
The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 1, doi. 10.1177/10949968221074726
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- Publication type:
- Article