Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 96, doi. 10.1016/j.intmar.2021.06.001
- By:
- Publication type:
- Article
Works matching IS 10949968 AND DT 2021 AND VI 56
Results: 12
1
2
Editorial Review Board.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. iii, doi. 10.1016/S1094-9968(21)00058-X
- Publication type:
- Article
3
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 55, doi. 10.1016/j.intmar.2021.05.001
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- Publication type:
- Article
4
Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 41, doi. 10.1016/j.intmar.2021.03.005
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- Publication type:
- Article
5
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 18, doi. 10.1016/j.intmar.2021.03.004
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- Publication type:
- Article
6
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 137, doi. 10.1016/j.intmar.2021.03.001
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- Publication type:
- Article
7
Inside Front Cover: TOC.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. IFC, doi. 10.1016/S1094-9968(21)00055-4
- Publication type:
- Article
8
Digital Health Experience: A Regulatory Focus Perspective.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 121, doi. 10.1016/j.intmar.2021.07.002
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- Publication type:
- Article
9
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 106, doi. 10.1016/j.intmar.2021.07.001
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- Publication type:
- Article
10
Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 1, doi. 10.1016/j.intmar.2021.03.003
- By:
- Publication type:
- Article
11
Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 83, doi. 10.1016/j.intmar.2021.05.003
- By:
- Publication type:
- Article
12
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 70, doi. 10.1016/j.intmar.2021.05.002
- By:
- Publication type:
- Article