Works matching IS 10949968 AND DT 2021 AND VI 55
Results: 10
Editorial Review Board.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. iii, doi. 10.1016/S1094-9968(21)00041-4
- Publication type:
- Article
Inside Front Cover: TOC.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. IFC, doi. 10.1016/S1094-9968(21)00038-4
- Publication type:
- Article
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 16, doi. 10.1016/j.intmar.2021.01.001
- By:
- Publication type:
- Article
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 67, doi. 10.1016/j.intmar.2021.02.001
- By:
- Publication type:
- Article
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 81, doi. 10.1016/j.intmar.2021.01.003
- By:
- Publication type:
- Article
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 52, doi. 10.1016/j.intmar.2021.01.002
- By:
- Publication type:
- Article
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 104, doi. 10.1016/j.intmar.2021.03.002
- By:
- Publication type:
- Article
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 118, doi. 10.1016/j.intmar.2021.02.002
- By:
- Publication type:
- Article
This Way Up: The Effectiveness of Mobile Vertical Video Marketing.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 1, doi. 10.1016/j.intmar.2020.12.002
- By:
- Publication type:
- Article
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 31, doi. 10.1016/j.intmar.2020.12.001
- By:
- Publication type:
- Article