Works matching IS 10949968 AND DT 2021 AND VI 53
Results: 9
Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002
- By:
- Publication type:
- Article
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 80, doi. 10.1016/j.intmar.2020.07.002
- By:
- Publication type:
- Article
Past, Present, and Future of Electronic Word of Mouth (EWOM).
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 111, doi. 10.1016/j.intmar.2020.07.001
- By:
- Publication type:
- Article
Certainty in Language Increases Consumer Engagement on Social Media.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 32, doi. 10.1016/j.intmar.2020.06.005
- By:
- Publication type:
- Article
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 15, doi. 10.1016/j.intmar.2020.06.004
- By:
- Publication type:
- Article
Emoji, Playfulness, and Brand Engagement on Twitter.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 96, doi. 10.1016/j.intmar.2020.06.002
- By:
- Publication type:
- Article
Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 1, doi. 10.1016/j.intmar.2020.05.003
- By:
- Publication type:
- Article
The Role of Social Media Content Format and Platform in Users' Engagement Behavior.
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 47, doi. 10.1016/j.intmar.2020.05.001
- By:
- Publication type:
- Article
Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study).
- Published in:
- Journal of Interactive Marketing, 2021, v. 53, p. 66, doi. 10.1016/j.intmar.2020.04.005
- By:
- Publication type:
- Article