Works matching IS 10949968 AND DT 2021 AND VI 53

Results: 9

Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002

By:

Rangaswamy, Arvind;
Moch, Nicole;
Felten, Claudio;
van Bruggen, Gerrit;
Wieringa, Jaap E.;
Wirtz, Jochen

Publication type:

Article

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 80, doi. 10.1016/j.intmar.2020.07.002

By:

Sarkar, Mainak;
De Bruyn, Arnaud

Publication type:

Article

Past, Present, and Future of Electronic Word of Mouth (EWOM).

Published in:

2021

By:

Verma, Sanjeev;
Yadav, Neha

Publication type:

Literature Review

Certainty in Language Increases Consumer Engagement on Social Media.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 32, doi. 10.1016/j.intmar.2020.06.005

By:

Pezzuti, Todd;
Leonhardt, James M.;
Warren, Caleb

Publication type:

Article

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 15, doi. 10.1016/j.intmar.2020.06.004

By:

Mazerant, Komala;
Willemsen, Lotte M.;
Neijens, Peter C.;
van Noort, Guda

Publication type:

Article

Emoji, Playfulness, and Brand Engagement on Twitter.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 96, doi. 10.1016/j.intmar.2020.06.002

By:

McShane, Lindsay;
Pancer, Ethan;
Poole, Maxwell;
Deng, Qi

Publication type:

Article

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 1, doi. 10.1016/j.intmar.2020.05.003

By:

Neuerburg, Christian;
Koschate-Fischer, Nicole;
Pescher, Christian

Publication type:

Article

The Role of Social Media Content Format and Platform in Users' Engagement Behavior.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 47, doi. 10.1016/j.intmar.2020.05.001

By:

Shahbaznezhad, Hamidreza;
Dolan, Rebecca;
Rashidirad, Mona

Publication type:

Article

Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study).

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 66, doi. 10.1016/j.intmar.2020.04.005

By:

Jai, Tun-Min (Catherine);
Fang, Dan;
Bao, Forrest S.;
James III, Russell N.;
Chen, Tianwen;
Cai, Weidong

Publication type:

Article