Negative Consequences of Storytelling in Native Advertising.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 61, doi. 10.1016/j.intmar.2020.03.005
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- Publication type:
- Article
Works matching IS 10949968 AND DT 2020 AND VI 52
Results: 8
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A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 99, doi. 10.1016/j.intmar.2020.06.003
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- Publication type:
- Article
3
Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages.
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- Journal of Interactive Marketing, 2020, v. 52, p. 118, doi. 10.1016/j.intmar.2020.05.002
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- Publication type:
- Article
4
Seize the Day: How Online Retailers Should Respond to Positive Reviews.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 52, doi. 10.1016/j.intmar.2020.04.008
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- Publication type:
- Article
5
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs).
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 79, doi. 10.1016/j.intmar.2020.04.004
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- Publication type:
- Article
6
Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 20, doi. 10.1016/j.intmar.2020.03.004
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- Publication type:
- Article
7
Disclosure of Vlog Advertising Targeted to Children.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 1, doi. 10.1016/j.intmar.2020.03.003
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- Publication type:
- Article
8
Excellent Product ... But Too Early to Say: Consumer Reactions to Tentative Product Reviews.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 35, doi. 10.1016/j.intmar.2020.03.002
- By:
- Publication type:
- Article