Works matching IS 10949968 AND DT 2020 AND VI 50
Results: 10
"Don't Forget that Others Are Watching, Too!" The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 100, doi. 10.1016/j.intmar.2020.02.002
- By:
- Publication type:
- Article
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 81, doi. 10.1016/j.intmar.2020.01.002
- By:
- Publication type:
- Article
Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 120, doi. 10.1016/j.intmar.2020.02.001
- By:
- Publication type:
- Article
Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 65, doi. 10.1016/j.intmar.2020.01.001
- By:
- Publication type:
- Article
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 45, doi. 10.1016/j.intmar.2019.11.001
- By:
- Publication type:
- Article
Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 32, doi. 10.1016/j.intmar.2019.10.004
- By:
- Publication type:
- Article
The Use of Computer Vision to Analyze Brand-Related User Generated Image Content.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 156, doi. 10.1016/j.intmar.2019.09.003
- By:
- Publication type:
- Article
Cross-Media Consumption: Insights from Super Bowl Advertising.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 17, doi. 10.1016/j.intmar.2019.09.002
- By:
- Publication type:
- Article
"Speaking of Purchases": How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases.
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 1, doi. 10.1016/j.intmar.2019.10.001
- By:
- Publication type:
- Article
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
- Published in:
- Journal of Interactive Marketing, 2020, v. 50, p. 136, doi. 10.1016/j.intmar.2019.08.001
- By:
- Publication type:
- Article